You want to proceed as a brand, purchased a domain, and planned to build a website, it’s high time to bring your ideation into action, i.e., getting your website designed. The website is more than an online platform, it’s a source of brand recognition and empowers brand reputation and visibility. People get to know your brand through your website, and hence its design and development should be carefully performed to make a bold, memorable statement with it.
Aspects to Focus on for Web Design and Development
Color scheme
Have you ever experienced an inclination towards a particular color? Surely, colors have a direct link with our emotions. Focus on color theory to get the right combination. Illustrations, subheadings, headlines all should be kept in congruence with the shades of the logo to render visual integrity. Also, pay attention towards the alignment of colors for sidebar and menus icons, navigation tabs, links, background images, and other functional aspects. Don’t use flashy, distracting colors to upkeep lasting engagement.
- Legible Fonts
It may appear to be of least important but these small fonts can make a large difference. Try to maintain consistency with these fonts and avoid quirky and least readable fonts as these may discourage readers from exploring. Keep it uniform across-the-board to maintain consistency. Plain, simple, and clear fonts are easy to comprehend and can convey the desirable message more clearly.
3. Strategic Placement Of Logos
As soon as they come across your brand, their sight is more likely to stumble upon your logo. It may create a lasting impression and a source of memorization. Be purposeful and deliberate about the logo positioning. Keep both visibility and originality intact, optimize its convenience and user experience as per the layout and user interaction. From minute detailing to major elements, sift through all to get the best for your website. Use high-resolution images to enhance user traction.