Whenever people visit your
company's website, they will form an opinion about its graphic design in a
matter of seconds. Now whether or not people will view your business as
trustworthy is in fact based on your web design. This means that your visitors
do not even need to read your engaging copy in order to make up their minds
regarding your business.
So, to ensure that your
graphics do not fail your business, here are few terrific tips that will help
to increase your traffic on search engines.
Make Space for White Space
When the different elements
of your website are too close, then users will drown beneath a mass of
information. So, make sure that you remember to incorporate margins so that there
is more space between your copy and graphics.
Adhere to the Rule of Thirds
You probably know that the
rule of thirds applies to photos. Though, you can also use this principle when
you are designing a website. For example, you can use it to know where to place
your call-to-action buttons and other key elements so that these will stand
out.
Add Some Contrast
To emphasize a specific
website element, you can use contrast. For example, you can use contrast to get
your visitors to click on your call-to-action buttons.
Limit the Number of Options
In many instances less can
be more effective. When it comes to the number of choices your customers are
presented, it is for sure the case. It might sound paradoxical, but whenever
you add more options, people will take longer to reach a decision (if at all).
Gather Specific Info from Visitors
It is great that you want to
employ graphics designing tactics that will help to increase
your conversions, but you should also remember to share with your visitors what
they are actually interested in.
Incorporate Your Branding Throughout Your Website
It is key that your graphics designing reinforces all the correct feelings
regarding your business. So, prior to starting your next big web design
project, be sure to ask yourself, "Which story do I want my web design to
share?" Then, use the values of your brand and your target market to tell
this story.